Experience · In-house · Education

Educa Projects.

A year as the in-house designer of a vocational training school in Valencia and Barcelona.

Role: Graphic design & visual marketing
When: Aug 2024 — Aug 2025
Channels: Instagram · Meta Ads · Print
Tools: Illustrator · InDesign · Photoshop · Ads Manager

01 — Context

Official courses, many of them free. Still a hard sell in a feed.

Educa Projects teaches Certificados de Profesionalidad and exam preparation from two centres, one in Valencia and one in L’Hospitalet. A good part of the catalogue is free for unemployed students, funded through LABORA. The people on the other side of the ad are career changers and over-45s looking for an official qualification.

I joined in August 2024 and worked on the redesign of the brand and its rollout, alongside an outside agency. This page is about the rollout: getting the identity to hold up on a 1080 px post, on an ad seen for a second between two reels, and on an A4 dossier someone reads at home before calling to enrol.

Company: Educa Projects
Sector: Vocational training
Centres: Valencia · Barcelona
Team: In-house, plus agency
Output: Posts, ads, dossiers, web
Web: WordPress · WooCommerce

02 — The kit

Four colours and a marker pen.

Navy carries the text. Electric blue comes in as a wave across the photo. Mint and yellow are rationed: mint for the offer, yellow for whatever line has to be read first. On top sits a hand-drawn layer that keeps the pieces from looking like a government form.

Navy#1E2448Backgrounds, text
Electric blue#3254FEWaves, icons
Mint#30FFCBOffers, stickers
Yellow#FFD23FUnderlines, arrows

Detail: white headline on navy with a hand-drawn yellow line under each row — AUnderlineOne loose yellow stroke per line of the headline. It reads as someone marking the important bit.

Detail: mint oval sticker reading “¡Ahora con −20% descuento!” with blue doodles — BStickerThe offer always goes in the mint oval, so it can be found without reading.

Detail: two hand-drawn yellow arrows crossing a blue wave — CArrowsDrawn by hand and pointing at one thing only: the sticker.

04 — Paid

Ten places left, and the ad has to say so before the scroll.

Many of the ads were for free courses funded through LABORA, and each one came with the same must-haves: the official title and its code, who can apply, the start date and the logos of the funders. That leaves little room, so the hierarchy was fixed. Course name at the top, conditions in a yellow block, Gratuito circled in the corner.

Beyond the creative, I ran the campaigns in Ads Manager and tracked how each one performed.

Meta ad for a free Maquillaje Integral course: two women at a make-up lesson, a yellow block listing who can apply and the start date, and “Gratuito, últimas 10 plazas” — As it ran, from the Meta Ad Library

05 — Print

Course dossiers.

One example of the course dossiers, this one for the Correos exam prep. A4, laid out in InDesign. The course information is ordered around the questions a future student asks, from the one that matters most to the one that matters least. Every section opens with a navy title band and its own icon, the same icons used on the contents page. Inside, the key words of each point are highlighted: yellow for what the job offers, mint for what you need to apply. A quick look is enough to get the gist.